Founder's Story

Founder’s Story: From Personal Struggle to Purposeful Creation

My name is Lola Ebose, and my journey to founding this brand began with frustration, pain, and ultimately, hope.

For years, I wrestled with my own hair—particularly with chronic dryness. No matter how many products I tried, no matter how glowing the reviews, my hair never felt truly nourished. The dryness wasn’t just a physical issue—it took an emotional toll. I often felt weighed down by disappointment, and my hair occupied far too much negative space in my mind.

Toward the end of my time at university, I made a quiet promise to myself: one day, I would create products that truly serve women with 4C hair. I knew in my heart that moisturised, healthy hair wasn’t reserved for looser textures—it was possible for us too.

Years later, I found the courage to bring that promise to life. With my background in Trichology, I poured myself into research—spending hundreds of hours studying ingredients, experimenting, and carefully formulating products designed to address the unique challenges of textured hair.

The road wasn’t easy. There were moments of discouragement, sleepless nights, and financial sacrifices as I invested in ingredients and testing. But through every setback, I held on to my vision. And finally, after tireless work, I created a formulation that delivered the results I had always dreamed of for my own hair.

What began as a personal struggle has grown into a mission: to offer products that empower women with textured hair to embrace their beauty with confidence, free from compromise.

This brand is more than haircare—it’s my heartfelt commitment to you, born from lived experience, grounded in science, and driven by passion.